Juicy Intimate Apparel has a new address
Juicy Couture announced that they would be opening a store in The Shops at Caesar’s in Las Vegas which specializes in Juicy Couture intimate apparel. Set to open in June 2009, the exclusive store called "House of Juicy" will carry current Juicy Couture intimate wear as well as exclusive new items.
Juicy officially launched their intimate wear 2 years ago;
“We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin,” said founder Gela Nash-Taylor.
Personally, I do love Juicy's intimate range, although it's super pricey (RM760 for a terry robe and RM100 for one boyshorts). It doesn't look too serious or it may not use luxurious French lace but the cute and sassy designs gets to me all the time. It's the kind of lingerie you want to wear to a slumber party, or around the house. My boyfriend also prefers this type of cotton-boyshort-type undies compared to a more matured lacy lingerie collection. Another great thing about Juicy Couture intimates is how thin and light the materials they use can feel on your body making it great for the Malaysian climate.
However I do wonder how Juicy Couture can expand its intimate collection in order to satisfy this new niche when the materials they use (cotton, terry, velour) limits themselves to create racier styles in the future. However, racy lingerie isn’t Juicy. I do think that if Juicy wanted to concentrate building a new line from their current collection, they should expand their bags and accessories line which I think gathers more interest from Juicy fans all over the world. These are my own thoughts, check out these new products from the House of Juicy and tell me what you think.









How much would you spend on intimates?